solar cell efficiency record

KWh How has this use of solar panels this link?
There http://www.scientificamerican.com/blog/post.cfm?id=new-solar-cell-efficiency-record-se-2009-08-27 are solar panels that link, but saying things like $ 2.00 and $ 1.00 per watt for watt. I thought that assessed per kWh. So if use an average of $ .12 kWh in normal service companies, how much should I pay if I bought the panels of this site that had 40% efficiency rating? Is it more or less $ 40 kWh? Or is less than that and I'm not reading the right article? Once again, How much? If the average user uses NV $ 12 kWh of what a solar panel equivalent to 40% efficiency as in the link posted?
To answer your specific questions, buy energy company electricity in kilowatt hours, which is a unit of energy. A 100-watt solar panel generates energy at a rate of 100 watts. That means that in 10 hours supply energy equivalent to 100×10 = 1000 watt hours or 1 kilowatt-hour. "use an average of $ .12 kWh – this is nonsense. kilowatt-hours are not dollars. Perhaps you mean you pay $ 0.12 kW per hour? this makes sense. 40% means that it becomes 40% of the sun's energy into power, has nothing to do with the cost of electricity from your company energy. .