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The world of big business is making headlines daily for "Going Green", after discovering what is good for the planet that is proving be good for business.
IBM recently announced "Project Big Green" initiative of $ 1 billion to reduce energy consumption, offering new lines of energy efficient IT products.
Wal-Mart is adding solar power to more than 20 stores.
PepsiCo is the purchase renewable energy certificates to offset their carbon footprint. Even large banks and energy companies are being asked by shareholders to demonstrate that they also go green.
It is not only the largest companies are attracting new customers and shareholders, and reaping huge profits by "green". Small businesses are also increasing the economic benefits by joining surprisingly inexpensive strategies to add value to their products, services and brands.
Consider these innovative examples:
– Bob Smith of Mad River Brewing Company in Blue Lake, California, has attracted publicity positive (and new customers) by promoting efforts to reduce waste production of its small business and take other actions with environmental consciousness. In time, has received a welcome positive publicity in the press. "What PR budget? That is our PR budget," Albuquerque Tribune said, of "going green" for marketing your business.
– In Florida, Natalie Kelly formed Home Therapy Cleaning, which uses only non-toxic, all natural cleaning products for household cleaning business. It is used to sell aromatherapy candles home, told the St. Petersburg Times but today uses a mixture of aromatherapy baking soda to freshen carpets.
Here is what you can do:
– Two ways low cost small business or entrepreneur can go green only to change light bulbs are energy efficient light bulbs and use biodegradable cleaning products.
– Once done, tell your customers and the media about these simple ways to go green. You just won instant credibility as a green business, and also as a resource for media simple, effective way to "go green".
– Many online communities and offline are forming networks to exchange energy-saving ideas for home and business. Shape of the power grid itself, business incorporation the neighborhood that will welcome another opportunity to show that go green, too. The advantage for you is that you just put yourself and your company as leader Community environment.
– Copy what the New York Times called "Phase 2" of the corporate response to global warming. Partner with an environment group. Travelocity invites customers to donate an extra $ 10 to $ 40, which goes to the Conservation Fund to plant trees to offset the carbon used by a client to do a journey. Whole Foods customer to buy a $ 5 "wind power card" that will be the choice of renewable energy to build wind farms. What local environmental group may be associated with the promotion on its Web site (and vice versa), to establish a day that a percentage of the proceeds will go to that organization or so that their leaflets are available in your company?
– Make use of easy access, free information in hand with your business literature or to make available in his office. For example, create a page of a pamphlet on the letterhead inviting customers to calculate their own carbon footprint by visiting http://multimedia.wri.org/safeclimate_calculator.cfm.
– Going Green! Attend a "green" conference in your community or region, and promote attendance. (Go to Google.com and type in "green" and "conference" and the area to find out where and when they are scheduled.) Write a "green" article on simple ways to go green and submit one of the dozens of "green" websites and blogs that invite contributions from readers. It's a great way to market their clever ideas and your business!
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